Scaling K-12 Critical Thinking, Together
Delivering key EdTech features that unlock growth and drive revenue.
ThinkCERCA has an essential purpose: to give students the opportunity to improve their reading and writing skills through critical thinking.
To achieve that mission at scale, they needed to grow fast—both in features and technical depth. But with frequent system issues, a high volume of support tickets, and development velocity near zero, progress was stalled.
That’s when we stepped in and turned things around.
ThinkCERCA
Dedicated Team
K-12 EdTech
~250% Revenue Growth
A more scalable platform supported significant business growth.
2x School Adoption
Doubled reach and usage across districts.
80%+ Fewer Support Issues
Operational friction reduced, enabling focus on product growth.
Deep in EdTech, strong in ownership, fully integrated team
From stalled development to scalable growth. Here are some key milestones:
Reviewed
every area
We uncovered pain points and identified effective solutions.
Became a reliable, embedded partner
We fully integrated with their US-based team.
Took
ownership
We became the core product and development team.
Reduced
tech debt
And also modernized the backend with new GraphQL endpoints.
Led a modernization of core systems
Including a full React rebuild with scalable architecture.
Implemented key integrations
Like Google Classroom and Canvas to support educator workflows.
Dedicated tech leadership
We ensure roadmap alignment and mentor the team.
Proactive, consultative approach
We constantly identify opportunities and drive product improvements.
Real-time triage and support
We provide ongoing monitoring and fast resolution to ensure product stability.
All-Green Across All Three
EdReports Gateways
ThinkCERCA’s Core ELAR Curriculum earned top ratings for quality, knowledge building, and usability, validating a proven K-12 curriculum built to scale.
Read the report ↗Google Classroom, Canvas, Clever
“One by one, our team at Neocoast has really grown because every time that we brought somebody on, we have ended up really just falling in love with whoever that person is”
—Eileen Murphy
Founder & CEO, ThinkCERCA
Powering measurable outcomes
20%
Writing Growth
in just 8 weeks
2x
Reading Growth
in 1 year
10
Saved Hours
for teachers in 1 week
“They’re part of the team, and they’re core to our continued success."
—Michael ManleyCTO, ThinkCERCA
“They're a team of great human beings, who are extremely smart, and really own and care for the product.”
—Eileen Murphy
Founder & CEO
Just saw what's possible. Now let's make it happen!
Before we start, we want to understand your needs to offer the best guidance and a free estimate.
Rather have a call?
Schedule a free 30-min call and discover how can we help you.
Sofia Symonds
Head of Growth
