From MVP to Statewide Deployment in Digital Health
Helping Users Break Free from Gambling Addiction
The mission was clear: launch an MVP that could provide real, accessible support to people struggling with gambling addiction and their loved ones. From the start, it needed to go beyond validation.
The solution had to reduce barriers to entry, support users early, and be built to work in real-world settings, with the flexibility to grow and integrate into broader care systems over time.
We crafted a full branding and turned their vision into a fully functional mobile app, ready to validate the idea, engage users early, and open doors for investment and growth.
Real-world traction
supporting the platform’s evolution beyond early validation, including its rollout as part of a statewide initiative in the U.S.
Positive feedback
from users and stakeholders gathered after usability testing.
Investor interest
and partnership meetings thanks to a strong and engaging MVP.
Solid brand
identity used across web and communication assets.
Clear goals, fast execution,
real impact.
Expanded beyond the MVP into a statewide rollout in one of the largest regulated markets in the U.S.
Here are a few milestones
we’ve achieved together
Shaped the product strategy
We defined a fast, scalable MVP through discovery and roadmap planning.
Crafted the full brand identity
From logo to launch materials, we empowered Almond to stand out.
Designed with purpose
We focused on simplicity, usability, empathy, and interactivity.
Built a robust mobile app
We delivered fast, high-quality development with a secure backend.
Ensured product stability
We ran thorough QA to guarantee performance and reliability.
“Almond wouldn’t exist without the expertise, creativity and hard work of the team at Neocoast . Would 100% recommend them for any tech projects you have coming up! Despite being an external consultancy they really feel like colleagues to the Almond team now.”
—Katherine Middleton
Co-Founder & CPO, Almond Digital Health
& Fast Iteration
Staying flexible and responsive as priorities evolve through transparent dialogue and quick adjustments.
& Full Ownership
Integrating seamlessly with the Almond team by providing strategic support and taking complete responsibility.
Maintaining close, empathetic, and cooperative relationships in our daily work to foster trust and efficiency.
In the Words of Katherine Middleton
Co-Founder & CPO, Almond Digital Health
“Really really wonderful human beings — fun to work with, understanding about urgent asks or rescheduling etc, showed genuine enthusiasm for the work and helped keep us motivated about the project.”
Just saw what's possible. Now let's make it happen!
Before we start, we want to understand your needs to offer the best guidance and a free estimate.
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Schedule a free 30-min call and discover how can we help you.
Sofia Symonds
Head of Growth
